Catch us at all the marquee events. When it comes to merchandise, no one plays across more sports associations than BDA. And nobody does it better – from gifting programs to collectible merchandise to fulfilling seat cushions on-site at a 100,000 seat stadium. We empower clients to extend their brand experiences beyond any single game, event or venue—and directly into the hearts and homes of fans.
Through official licensee affiliations with nearly all of the major sports leagues, our ProActivationTM division helps engage and activate local and national sponsors both in-stadium and at retail. We’re the best in the business at executing every type of promotion from co-branded gate giveaways to in-store sales drivers. In fact, we frequently build and operate permanent and pop-up stores on behalf of our partner properties. The BDA team works in tandem with leagues and teams to maximize sponsorship activation opportunities, streamline the approval process and provide education to new sponsors around premiums for regular season games, out-of-stadium fan experiences and the highest profile jewel events.
We take great pride in creating merchandise activation opportunities proven to increase affinity AND revenue. BDA helps turn avid fans into brand advocates while engaging the most casual attendees creating the future generation of fanatics. We’re the go-to players for delivering truly creative and strategic campaigns that ensure sponsors stay relevant long after the season ends.