The A’s wanted to capture the fun and excitement of the “Bernie Lean” dance that became a fan sensation as the A’s rallied to the 2012 AL West title. The club asked BDA to develop a bobble that moves at the waist, but in a “leaning” pose. BDA assembled both domestic and overseas resources to conceive, design and finally produce the bobblehead. The item was immensely popular with fans and garnered significant media attention for the club. USA Today called the collectible “a potentially groundbreaking advancement in bobble-technology.”
Blockbuster MLB Program
Blockbuster and Major League Baseball Retail Activation
BDA was challenged with developing an integrated retail program to promote the start of baseball season in 500 Blockbuster stores throughout the country. Working closely with MLB and Blockbuster for more than two years to develop the program, a jersey koozie and cooler bag were selected as gift with purchase premiums. In addition, BDA designed and fulfilled retail display sets to showcase the product in-store.
Sluggerrr Coin Bank
Kansas City Royals Kids Promotion
The Royals wanted to create a unique gate giveaway for kids and chose a custom coin bank resembling their mascot, Sluggerrr. The club was looking to produce a relatively small quantity and had a limited budget to work with. BDA utilized our in-house creative team to design a bank that captured Sluggerrr's dynamic personality and worked with our China team to locate materials that would pass all safety testing for an item geared toward young fans while meeting the club's budget constraints.
Derby Day Hat
Chicago Cubs Theme Night Activation
The Cubs were planning a “Derby Day” theme game to coincide with the running of the Kentucky Derby. The club dedicated several pregame activities to tie in with the theme, including having a bugler play the national anthem and a jockey throw out the first pitch. Custom straw "derby-style" hats were given to female fans as they entered the ballpark, bringing the theme night to life in the stands. The hats were a winner with fans and allowed the team to seamlessly integrate a premium item into a theme day.
FedEx Premium Gifting Promotion
FedEx needed a custom item to be given as a gift to golfers who qualified for the FedEx Cup Playoffs. These golfers represented the 125 best in the world. BDA was challenged to create a keepsake that could be customized with each golfer's name. There was a very short turnaround time, as the list of players would be finalized just three days prior to the required delivery date. BDA assembled domestic resources to create a personalized pen set worthy of a top-tier pro athlete, and delivered the merchandise in time for the golfers to receive the gifts as they arrived at the course to begin the playoffs.
P&G North America Employee Gifts
P&G’s CEO wanted to gift all 60,000 employees in North America and BDA was selected as the exclusive vendor for this project. BDA presented a variety of creative ideas themed around in-home comfort and families. The CEO handpicked a fleece blanket and coffee mug set. At BDA’s suggestion, the items were branded with the P&G Olympic Worldwide Partner logo making them collectible pieces. BDA produced 65,000 blankets and 126,000 coffee mugs overseeing the testing and approval processes with the International Olympic Committee, the Sochi Olympic Games Organizers and the United States Olympic Committee.